SMS for marketing
Increasing brand awareness
Our bulk SMS software solutions will enable you to reach all or a specific group of your contacts instantly through mobile marketing. This type of exposure reaches your target directly, in the most personable way.
Not only is this method extremely cost effective but you can ensure that your messages are placed directly into the hands of your contacts.
The Sender ID of your messages can be set to be your company name so that contacts will instantly know who the message is from.
You can purchase a dedicated number and then publish it on promotional material, e.g. Text SWIM to 60006 to receive more information on the swimming classes we offer.
This will increase your brand awareness to your existing customer and also to potential customers.
Direct mobile marketing
Our bulk SMS software solutions make it easy for you to target and reach your customers.
There are a wide variety of ways that e-txt can help you with mobile marketing. With merged fields you can make each message personable and relevant. With the scheduling tool you can send the messages at the perfect moment.
As SMS text messaging is fast and direct it is the most convenient way to stay in touch with your contacts and build favourable relationships.
You can have a two-way flow of communication by allowing your contacts to text back or by purchasing a
dedicated number, e.g. a shortcode such as 60006 or a long number that is assigned to your account and appears as a normal mobile number such as 07588694001.
B2B or B2C communication
Staying in touch via mobile SMS text messaging is the most effective and efficient method in today’s busy society.
By keeping communication short you keep it relevant. You avoid wasting time and causing irritation through unnecessary lengthy phone calls, letters or faxes.
Example
“Confirming our meeting at 10am on Thursday 20th in Board Room A”
“Please contact Jo Bloggs at the earliest opportunity regarding your contract”
“Good news! Your product is now in stock and will be dispatched immediately”
“Christmas shopping preview this Saturday at 8pm, please reply YES to this message to confirm your attendance”Sales promotion
Get your promotional messages directly into the hands of your customers with an SMS text message. With the vast majority of people owning a mobile phone SMS promotions are the best way to reach your customers, even if they are on the move.
Example
“This weekend its buy one get one free on all women’s clothing at XYZ”
“Receive your free sample of ABC by replying YES to this message”Building customer loyalty
Regular open communication is the key to building favourable relationships with your customers. If your customers feel they can trust you and feel listened to you are more likely to gain their loyalty.
Adding mobile messaging to you communication channels means you are offering another way for you and your customers to make contact. A personal SMS text message can be the perfect way to make contact without invading their privacy.
Example
“Text CALL to 60006 to request a call back on ABC’s products”
“Thank you for your recent enquiry. Your issue is being dealt with by our technical team and you will receive a notification when the problem has been solved” Product launches
Bulk SMS text messaging solutions are ideal for making announcements to your colleagues or customers. Bulk SMS software such as e-txt allows you to make contact with a large number of contacts instantly, providing national or international coverage whilst remaining cost effective.
Example
“ABC’s new product range will be launched on the 15th of January, call 0800 ### ### for more details”
“The ABC launch party will be held at the Queens hotel on January 15th at 8pm. To reserve your place please reply with your full name and how many tickets you require”
“ABC launch event on Jnauary 15 at 8pm. The first 20 guest will receive a free copy of the product!”
SMS coupons
The majority of people now own a mobile phone and by sending a coupon to their mobile phone you are delivering it straight into their hands.
Redemptions rates will increase as the campaign is effectively targeted and redemption is made easier. People often forget coupons or lose them but an SMS coupon can be stored.
Example
“Get your first drink free at the Kings Head this Friday. Just show this message!”
“Receive free entry and q jump with this message all week at The Q Club”
“This message entitles you to 10% off at any Faith store this weekend”
Running SMS competitions
You can purchase a
dedicated number and then publish it on promotional material such as leaflets, websites and newsletters. SMS text messages make entering a competition easy and contacts can enter from wherever they maybe.
Our
dedicated numbers are a great way for entrants to initiate contact with you, helping you to capture their data and increase your contact list.These are perfect for text-in mobile campaigns.
Example
“Win £100 worth of vouchers by answering the following question……..Text your answer to 07446982164”
“Want a drink on us? The 1st 10 replies to this message will receive a free pint this Saturday!”
Market research campaigns and surveys
Sending an SMS text message is quick and easy therefore it is the most efficient way to conduct market research and surveys. Contacts can reply from wherever they are which is convenient and far more likely to attract responses. Our e-txt Campaign Manager software makes mobile campaign management simple and effective.
Example
“You recently contacted our customer support team. We greatly value your feedback and would love to hear about your experience. Please reply YES or NO to tell us if you were happy with your experience.”
“Thank you for your recent purchase from ABC. Order # 98675. On a scale of 1 to 10 how easy was it to make your online purchase? Please reply with your rating”
Generating leads via ‘text in’ campaigns
You can build up your contact lists by promoting text-in campaigns. You
can purchase a dedicated number and then publish it on promotional material such as leaflets, websites and newsletters.
Lengthy phone calls and emails, time consuming letters or reply slips are unnecessary when a simple SMS can be sent from wherever your contact may be. Our e-txt Campaign Manager software makes mobile campaign management simple and effective.
By proving a convenient and direct communication option, prospects will be able to contact you and you will then be generating your own leads!
Example
“If you are looking for employment text JOBS to 60006”
“For more information about our further education courses text us on 07855461748”
Delivering products via an SMS when using Premium Rate messaging
Your customers can make a purchase easily but texting to a
short code.
Short codes are easy to remember and a great way to make purchases, especially on impulse, as consumers can text from anywhere at any time.
No need to worry about cash or stolen card details as the charge appears on their next phone bill.
You can advertise your
keyword and
short code on promotional material. Consumers will send a text to this number to make a purchase or donation. A confirmation message is sent back to the consumer, and the relevant charge is made to their phone.