Hello e-txt user!

Welcome to Dynmark’s September newsletter. Every month we aim to deliver a newsletter that features interesting news from the mobile industry and update you with the latest Dynmark developments.

In this issue:

- Campaign Manager is here!
- Dynmark wins at MDA Awards
- Website update
- Stepping up the support
- Payment problems!
- Text Marketing gets favourable response
- Top call centres use SMS
- Charity sends out the message
- Introducing WiTricity!


Campaign Manager is here!

Our strategy has always been to provide a range of messaging applications which cater for the smallest to the largest businesses. It’s taken a bit longer than we thought when we began six years ago but we’re nearly there…. 

e-txt Campaign Manager, our biggest and best application yet, now joins e-txt Msg Manager (PC and Web) as our premier bulk messaging application. e-txt Campaign Manager is an enterprise grade client server application.

While e-txt Msg Manager is great for users sending, receiving and managing mobile messages, e-txt Campaign Manager is aimed at whole enterprises and departments deploying mobile message-based campaigns. 

• Manage business unit hierarchy, message credit allocation, and user access permissions  
• Fast and reliable import of large numbers of contacts
• Sophisticated data manipulation and searching to prepare recipient lists
• Step by step campaign set-up, with full test campaign features
• Powerful rules engine to allow auto responses, surveys, web-look-ups, auto-opt out, and much more
• Full range of real time reporting

So for more about e-txt  Campaign Manager visit the e-txt Campaign Manager product page, email sales@dynmark.com or call 0800 328 3741.  

Dynmark win at MDA Awards 

Dynmark was announced the winner of the Best Messaging Application award at the 2008 MDA Awards. Click here to view our press release.


Website update

The e-txt website has been updated and now includes a whole host of ‘how-to’ guides. It also now features the first Sage CRM Plug-in case study for Epsilon.


Stepping up the support

To monitor the quality of technical support our customers receive we will be monitoring calls made to our support company. We want to know if your query was answered and if you were happy with the service you received. So if you receive a call from us please spare a couple of minutes so that we can learn how to make things better for you.

Also please be aware that we have a support section on our e-txt website that contains ‘how to’ guides, FAQ’s and a link to our support forum. If you require further support then please email support@dynmark.com or call 0844 844 0415.


Payment problems!

We understand that some customers are having problems making a payment with credit cards. We sent out a bulletin in June that announced an upgrade in payment security.

To make a successful payment the postcode to which your credit card bills are sent must match the postcode of your registered e-txt account.

Please check that you postal information is correct, particularly if you have moved premises. We recommend that you update your e-txt™ account details with any changes.

If you use our e-txt™ PC product you can check and change your account details by selecting ‘Actions’ > ’Change your Activations Details Online’.

Text Marketing gets favourable response

The Direct Marketing Association had conducted an online survey which revealed that 24% of the participants have responded to mobile marketing. Out of those who responded 70% had responded to a marketing text message! 42% had responded to a survey and 30% had responded to an email offer.

smstextnews.com


Top call centres use SMS

A recent Aberdeen study found that 80% of call centres are using text messaging due to lower costs and improved customer satisfaction.

SMS text messaging costs far less than employing a number of call centre agents or interactive voice response systems. An SMS service is ideal for replacing these services by providing a communication channel for purposes such as order status reports, payment reminders, delivery notifications, account activation notices, security alerts, etc. This frees up the time of the live agents who are then able to focus on more complex enquiries, thereby efficiently managing company resources.

The benefits for customers are the reduced phone call costs, a reliable service and no long queues to wait through when you only have a simple request. Furthermore, with the nature of SMS call centre agents and consumers can reach each other and obtain real-time responses from almost anywhere in the world.

"Our customers prefer SMS - it saves them the trouble of having to dial in to the call centre or visit a branch to get the account information they need. In addition to delivering a better customer experience, SMS has also greatly reduced call centre costs associated with communicating routine account information," explains Len Pienaar, chief executive of Mobile and Transact Solutions for First National Bank, who implemented its text-based service in 2002.

"Organizations across all industries should take full advantage of these cost savings by implementing text-based call centre services in any industry - financial services or otherwise." says Fanus Coetzee, head of Santam Insurance Services Support.

160characters.org


Charity sends out the message

Shelter, the UK charity for the homeless has embarked on a mobile CRM programme to increase the loyalty and retention of direct debit sponsors. The campaign was launched on August 20^th and is planned to run for at least one year.

Shelter has identified mobile as a new opportunity for conversing with their younger supporter demographic. Many charities encounter problems with users cancelling direct debits after signing up online, on the street and through other channels and it is hoped that the integration of mobile into the mix will change this.

Shelter will be able to thank their donors monthly via SMS, and include a snapshot of the work that the donations have helped contribute too. The SMS messages will also contain URL’s to Shelters mobile web page: Shelter extra. An example of a message that may be sent is:

Shelter extra! Thanks for your donation this month! Click www.shelterextra.mobi to win comedy tkts + find out how to support our Now Is The Time campaign!

David Jackson, Direct Marketing Manager at Shelter said, “By engaging users with the content and important work that Shelter does in the UK, donors will be reminded that their direct debits are more than just a note on a bank account statement, and that they are contributing to the fight against homelessness and poor housing around the UK”.

160characters.org

Introducing WiTricity!

Being cut off by a dead battery may soon be a thing of the past! The development of technology that enables devices such as mobile phones and laptops to recharge wirelessly has been a focus of Intel for the past year.

First developed by researchers from the Massachusetts Institute of Technology (MIT), the science behind it sees a number of electric coils programmed to resonate at the same frequency, transmitting energy that charges a device.

Using this technology, called WiTricity, Intel was able to light a 60-watt light bulb from 3 feet away with a 75 percent efficiency rating. The capability to charge products wirelessly is an exciting concept that will provide great convenience for our future. However, it is still in the early stages; one major challenge in recharging laptops wirelessly is to prevent the electromagnetic field from affecting the computers other parts.

Cnn.com, Mobilemonday.net